Just in time for the holidays, the Association of Pool & Spa Professionals (APSP) has released a list of the top five reasons to buy a hot tub
for that special person on your gift list. Post them in your store. Maybe you’ll snare an impulsive customer or two.
1. Hot tubs are affordable.
Portable hot tubs are more affordable than ever before, due to efficient manufacturing practices and competing brands. “We’ve managed to merge higher-end features into our hot tubs while lowering the price points, because that’s what customers are demanding,” said Maurizio Vozza, CEO and president of Nordic Hot Tubs.
2. Hot tubs fit anywhere.
The portable hot tub industry has adapted to consumers lifestyles. Hot tubs come in all different shapes and sizes, from two-person hot tubs to 10-person models. Hot tubs can be installed indoors or outdoors, in as little area as 64 square feet or less. Another emerging trend in hot tubs is swim spas, designed for those wanting the convenience of swimming, training or just relaxing. “Someone that is in the market for a portable hot tub/spa would be amazed that for a few thousand dollars more, they gain all the features of a lap pool and a therapy unit on top of all the spa features they were looking for,” said Jon Wilson, vice president, operations and new product development at Rio Swim/Spas. “Everyday folks to Olympic medalists are enjoying these models.”
3. You can use a hot tub year-round no matter where you live.
Hot tubs can be used year-round in any climate. Many owners use their hot tubs more in the winter, when bubbly heat remarkably offsets falling snow. But for those who don’t want their hot tub delivered until spring, Ken Janowicz, sales manager for Kasper’s Aqua Clear in Easton, Pa., recommends acting now. “You can leave a deposit securing the wintertime sale and be the first in line for delivery in the spring time,” he said. “It’s like beating rush hour and getting a great deal at the same time.”
4. Hot tubs are easy to maintain and are energy efficient.
Newer technology has allowed the hot tub owner to keep water clean and clear with a couple of minutes of weekly maintenance. Now models are being produced that will meet new APSP energy efficiency standards and to meet consumers’ demands for greener products.
5. Hot tubs provide “vacations/therapy” 365 days of the year.
Hot tubs provide the ideal venue to connect with family and friends. And they provide a multitude of health benefits ranging from stress reduction to muscle recovery. “We’ve really seen a push toward hot water therapy, especially for sufferers of fibromyalgia,” said Nordic’s Vozza. “Having a place to relax, connect and heal after a long day can really be the ultimate gift that keeps on giving.”
Written by Barrett Kilmer, has been on the editorial staff of AQUA magazine since 2000. He has a B.A. in English from the University of Wisconsin – Madison, and currently lives in Madison, Wisc. Read the article here.